MadNetwork was selected by Verizon to power Full Transparency, a radical corporate transparency initiative. Designed to serve as a decentralized record book for corporate newsrooms and media outlets to publish and verify news, Full Transparency’s goal is to stop the truth decay caused by fake news.
AdLedger, a nonprofit consortium building open standards that leverage blockchain and cryptography to increase transparency in media, selected MadNetwork to power their new open source protocol. Dubbed CryptoRTB, the protocol uses blockchain to increase the integrity of ad transactions by authenticating counterparties, rooting out fraud,and cryptographically sealing consumer data.
Dr. Chris Gorman